Drawing inspiration from her own love of FASHION and DESIGN.

 

PAULA HERBERT has created a global lifestyle brand that is a reflection of all the things that she loves and cherishes in her own life – her husband, family, home, and fashion.

Paula ventured into fashion design when she began designing her own clothes to wear – and so the PAULA HERBERT brand was born as a personification of who she is as a woman and what she loves to wear.

 

PAULA HERBERT designs clothes that are meaningful – she wants all women who wear her designs to feel the connection she felt when designing the garment. PAULA creates clothes that make women feel beautiful and allow them to exude their own personality and style with ease. Herbert also feels that the clothes we wear are important to our life story, for the simple reason that they express who we are.

PAULA debuted her 2011 Swim/Resort Collection at SWIM Week in Miami Beach in July. The sleek and modern collection will include strong, classic garments that will become important pieces in every woman’s wardrobe.

 

In addition, she is in the process of developing a Men’s Collection inspired by her husband, New Zealand property investor, Simon Herbert, called, HERBERT.

 

PAULA debuted her 2011 Swim/Resort Collection at SWIM Week in Miami Beach in July this year. The sleek and modern collection will include strong, classic garments that will become important pieces in every woman’s wardrobe.

 

In addition, she is in the process of developing a Men’s Collection inspired by her husband, New Zealand property investor, Simon Herbert, called, HERBERT. Paula will also launch a collection of sunglasses, and an edgy brand for young adults called HERB, including custom POP Graffiti Art T-shirts, Shoes and Accessories.